The Digital Marketing & Social Media Growth Manager is responsible for expanding the reach, influence, and visibility of JolibaLive across all digital channels. This role sits at the intersection of content distribution, audience engagement, brand building, and digital advertising. The successful candidate will ensure that JolibaLive’s news, features, and special projects are seen, shared, discussed, and trusted by the widest possible audience, particularly young and digitally active readers.

This position requires a strategic and hands-on professional who understands how modern audiences consume news across platforms such as X (Twitter), Facebook, Instagram, YouTube, WhatsApp, Telegram, Pinterest, TikTok, and emerging social networks. The role goes beyond posting links—it involves building communities, managing conversations, driving organic growth, analysing performance data, and converting attention into loyalty and participation, including engagement with the JolibaLive Readers Reward Programme.

The Digital Marketing & Social Media Growth Manager will also oversee paid digital advertising across social media, native ad platforms, search engines such as Google, and the JolibaLive website itself. Working closely with editorial, creative, and business teams, this role is central to making JolibaLive a recognised, trusted, and household digital media brand.

Key Responsibilities

• Develop and execute comprehensive digital marketing and social media growth strategies

• Distribute JolibaLive news content effectively across all social media platforms

• Manage and grow official JolibaLive accounts on X, Facebook, Instagram, YouTube, WhatsApp, Telegram, Pinterest, TikTok, and others

• Engage actively with followers, respond to comments, and build strong online communities

• Drive organic audience growth, especially among youths, students, and young professionals

• Promote JolibaLive services, products, campaigns, and partnerships through digital channels

• Plan, manage, and optimise paid advertising campaigns on social media, native ad platforms, and search engines

• Track analytics, measure performance, and adjust strategies based on data insights

• Collaborate with editorial teams to package content for maximum reach and engagement

• Support brand campaigns, promotions, and the JolibaLive Readers Reward Programme

• Stay updated on digital trends, algorithms, and platform best practices